The metropolis is relatable to the major cities I am familiar with like Jozi, London and Durban. I love the circular/geometrical structures. There's a beautiful contrast of textures, from high-risers to reservoirs.
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I love the balance of feminine and masculine energy in Toronto. Visiting the capitalist realm, to gain insight, and returning home.Īnd how did Toronto speak to you as the most fitting locale? The visual narrative I had in mind was of a natural woman from a natural environment calling the metropolis world to her: traveling to it and trying to find peace within it. My creative partner, Director 44, and I researched locations that aligned with the concept. "Sondela" is a love story, a message to the people of the Diaspora that Mama Africa loves you. What's the song about, and how does the video represent the concept? Let's talk about your debut single and video "Sondela". Poetry is also a major element of Zulu oral tradition, and the rhythmic patterns and use of the metaphor by our praise singers is an art form that has always moved me.
#HOW WOULD YOU DESCRIBE THE MELODY OF FLOETRY SONGS FREE#
They moved me to feel free to express myself using words, rhythm and harmony. Growing up, I was highly inspired by the soulful women in hip-hop like Floetry, Lauryn Hill and Erykah Badu. I love the liberation that spoken word gives to touch on subjects that challenge consciousness. What drew you to spoken word and poetry, having been in such a musical environment?
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And the message is always the same: love, love, love! Love for self. I hope all my elders would agree that I have embraced what they taught me, while sprinkling my generational influences to the mix to continue to spread their message with my own flavour. I was fortunate to have started my musical scholarship with my grandmother and her brother, grandpa Bheki, whom I had the privilege and honor of performing with in London's Jazz Cafe when I was 15 years old, singing his song with Abbey Lincoln, "Through the Years." My grandmother Pinkie was also a poet and the fusion of poetry into my music would please her. How does it feel to contribute to the musical legacy of the Mseleku family?īeing a member of oLwandle! Duma! Mthombeni! is quite daunting at times. I moved to Durban from London at age six, so to have the Diaspora experience with nurtured roots is a joyful (and at times challenging) journey.
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As a hybrid, I've had to shift my perspective from feeling like an outsider, to feeling honoured to be from two powerful nations in this lifetime. I feel blessed to have been raised in both lands of my ancestors. Emmavie (Official Music Video) You describe yourself as Anglo-Zulu. Read our conversation below:ĭemiMa - SONDELA Prod. We had the pleasure of an audience with the woman behind the voice, where we touched on the notion of divine femininity, art, Africa and of course family. Describing "Sondela" as "a love story to the people of the Diaspora that Mama Africa is inviting them closer," DemiMa is re-energising neo-soul with an afrocentricity both delicate and vibrant. Her artistic ethos is the sonic and conceptual synthesis of her roots with elements of neo-soul, jazz, bossanova, hip-hop and psychedelic rock.